Meta and Google Ads
More of the right people calling, with every campaign judged by the jobs and appointments it books.
AI growth infrastructure for service businesses
You paid for that lead. Then it went to voicemail.
Mythic ROAS builds the AI growth infrastructure that turns ad spend into booked jobs and appointments: Meta and Google ads, AI that answers and follows up by phone, text and email, and a CRM that shows which ad paid for which job.
Free call. You'll know where your leads are slipping before we hang up.
- $17M+in ad spend managed
- $56M+in sales generated for clients
- Two Comma ClubClickFunnels award recipient
- Kern. Cardone. Lea.Has worked with Frank Kern, Grant Cardone and Brad Lea
What Mythic ROAS does
Mythic ROAS is a US marketing agency that builds AI-powered growth infrastructure for service-based businesses. It combines Meta and Google ads, funnels, AI follow-up by text and email, AI voice agents that answer and call leads, a CRM pipeline and review generation, built as one system. Founder Alfredo Haro-Goñi has managed more than $17 million in ad spend.
The leak
More ad spend won't fix a leak. It just makes the leak more expensive.
Every lead you paid for has to get from "can I get a quote?" to someone calling them back. Plenty don't make it.
The missed call
You're on a roof or in a treatment room. The phone rings three times and they call the next name on Google.
The slow callback
A form comes in at 7:40 p.m. You see it at 8 the next morning. Harvard Business Review research found companies that tried to contact a lead within an hour were nearly 7 times more likely to qualify it than those that waited longer.
Source: Harvard Business Review, "The Short Life of Online Sales Leads," 2011The quote that dies quietly
Two hours on an estimate. One text, no reply, nobody asks again. A month later someone else's truck is in the driveway.
The review nobody asked for
Happy customers leave without being asked. And 47% of consumers won't use a business with fewer than 20 reviews.
Source: BrightLocal, Local Consumer Review Survey 2026
The infrastructure
The whole thing, built as one system
Six parts wired together, so no lead depends on somebody remembering to call back.
Funnels and Landing Pages
Clicks turn into real quote requests instead of bounces.
AI Text and Email Follow-Up
Every new lead hears back in minutes and keeps hearing from you until they book or say no.
AI Voice Agents
Calls get answered after hours and during the rush, and new leads get a call while they're still interested.
CRM and Pipeline
Every lead in one place, from first click to closed sale, so you know which ads are paying off.
Review Generation
Every finished job, visit or session triggers a review request, so your reputation grows without you chasing anyone.
Bring them in
Ads and landing pages reach people already looking for what you do.
Answer every one
AI texts, emails or calls in minutes, day or night, then books the appointment or passes it to your team.
Close and count
The CRM follows each lead to a booked appointment, and budget shifts toward the ads producing revenue.
AI voice agents
My customers will hate talking to a robot.
Fair. Everyone's fought a phone bot that couldn't understand a simple question. But what do your customers get today when you can't pick up? Voicemail, and maybe a callback tomorrow. A lot of them won't wait.
The voice agent doesn't replace your front desk or the relationships you spent years building. It covers the moments nobody's free and brings your team back in.
- Picks up after hours, on weekends and when every line is busy.
- Hands off to your team when a call needs a human, like an upset customer or a tricky quote.
- Sounds like a normal conversation, trained on your services, hours and service area.
Why Mythic ROAS
Built by a paid media strategist who counts booked appointments, not impressions
Plenty of agencies send a glossy report full of clicks and "engagement" and can't tell you how many became paying customers. That report protects the agency. You can't deposit it.
Alfredo Haro-Goñi built Mythic ROAS around the numbers owners actually check: booked jobs, appointments, patients, clients and revenue. He has managed more than $17 million in ad spend and generated more than $56 million in sales for clients. He received the ClickFunnels Two Comma Club Award and has worked with Frank Kern, Grant Cardone and Brad Lea.
Before marketing, Alfredo was a lawyer. He still reads the fine print, which matters once a system calls and texts people in your name.
$17M+Ad spend managed
$56M+Sales generated for clients
1 systemAds, AI follow-up, voice, CRM and reviews working together
On record
Free Revenue Leak Diagnostic
What happens on your free Revenue Leak Diagnostic
- A map of where leads are getting lost, from the ad click to the booked appointment.
- A clear look at your speed to lead and follow-up, and what the gaps are likely costing you.
- An honest read on your current ads and what to fix first.
- The infrastructure your business actually needs and the order to build it in.
Free, no pressure. Price comes up only once we know what you need, and if we're not the right fit, we'll say so.
This is for you if
- You run a service business that's spending on ads, or is ready to.
- You want marketing measured in booked appointments and revenue, and your team can handle more of them.
This isn't for you if
- You want a guaranteed number or the cheapest option in town.
- You want AI to replace every human conversation with your customers.
FAQ
Straight answers
What owners ask before they book.
What is Mythic ROAS?
Mythic ROAS is a US marketing agency that builds AI-powered growth infrastructure for service-based businesses such as HVAC, roofing, med spas, dental and law firms. The system combines Meta and Google ads, funnels, AI follow-up by text and email, AI voice agents, a CRM pipeline and review generation. Founder Alfredo Haro-Goñi has managed more than $17 million in ad spend.
What is AI growth infrastructure?
AI growth infrastructure is the connected system that turns ad spend into booked revenue. Paid ads and landing pages bring in the lead. AI follow-up by text, email and voice responds within minutes and books the appointment. A CRM tracks each lead from first click to closed sale, and review requests go out once the work is done.
How fast should a service business respond to a new lead?
A service business should respond to a new lead within minutes, and within an hour at most. Harvard Business Review research on 2,241 US companies found firms that contacted leads within an hour were nearly 7 times more likely to qualify them than firms that waited longer. And 23% never responded at all.
Does an AI voice agent sound like a real person?
A well-built AI voice agent sounds like a normal phone conversation, with natural pacing, and handles interruptions and common questions. It works best for booking, qualifying and after-hours calls. Anything that needs judgment, like an upset customer or a complex quote, should go to a person, so Mythic ROAS sets up handoffs to your team.
Is it legal to use AI to call and text leads?
Using AI to call and text leads can be legal in the US when it's done with proper consent. In 2024 the FCC ruled that AI-generated voices count as "artificial" voices under the TCPA, so those calls generally need prior express consent. Business texting also requires A2P 10DLC registration. This is general information, not legal advice.
How much does Mythic ROAS cost?
The cost of Mythic ROAS depends on scope: which components your business needs, the channels involved, your ad budget and your lead volume. Pricing isn't published because two businesses rarely need the same build. It's discussed on the free Revenue Leak Diagnostic call, once the gaps are clear.
What happens on the free Revenue Leak Diagnostic call?
The Revenue Leak Diagnostic is a free call where Mythic ROAS looks at how leads reach your business today and where they slip away, from the ad click to the booked appointment. You get a read on your ads, speed to lead and follow-up, plus a recommendation on what to build first. No obligation to buy.
Tonight, someone will fill out your form while you're at dinner with your kids.
If you keep doing what you're doing, you'll keep getting the same results: some leads booked, the rest gone to whoever answered first. One call shows you which ones you're losing and what it takes to keep them.
Free call. Pick a time that works for you, no obligation.